Content marketing is the new normal.
Content marketing is the creation and sharing of online material such as blogs and social media posts that stimulate interest in your business. Not only is it a fantastic way of engaging your customer base and building trust, but it’s become the go-to way your customers find you.
However, many entrepreneurs find that creating quality content is time-consuming and tedious. And the fact of the matter is if you’re not making the most of your content, you’re losing out on potential customers, partnerships, and revenue streams.
I can help.
Managing a blog and social media content may be the last thing you want to do today, but for me, it’s a fun, exciting challenge. I save my clients’ time, energy, and all the headaches involved with creating online content while getting results. How do I do that?
First, I get in front of your potential customers by optimizing your content to keep you at the forefront of search results. I’m not talking about keyword stuffing, but thoughtful, longtail keyword placement that works into content seamlessly. Keywords, like hashtags, are tools to help your customers find YOU.
Second, I create content that matters to your customers because it’s valuable: informative, interesting, inspiring. My goal is to get your customers to act, whether that means planning a trip (how?!), buying gear (which stuff?!), or booking a night somewhere amazing (but where?!) by empowering them to make a decision. This builds trust between you and your clients so that the next time they have questions or are making plans, they come directly to you.